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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

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Geoffrey a. moore

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This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.

Nombre de pages

272

ISBN

0060745819

Editeur

Harper Paperbacks

Date de publication

2004-12-01

Description

This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.

Format

Broché

Auteur

Geoffrey A. Moore

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